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External Relations & Str​ategic C​​ommunications

The Office of External & Strategic Communication develops the strategies, programs, and relationships that inspire philanthropy and advocacy, forge strategic partnerships, further strengthen the brand of our district and three colleges, enhance organizational effectiveness, and honor the community colleges within our district.

Our division goal is to develop strong relationships between the District/ Colleges and its many audiences.

When Do You Need Our Support?

      • If you want something advertised in local and state media outlets.
      • If you want it on our News site or the Colleges.
      • Need something promoted on District social media accounts.
      • Marketing efforts both at district level and college level
      • Photography/video support
      • Website support
      • Graphic Design
      • Need a liaison to interact with policymakers and stakeholders at the local, state, federal, and tribal levels
      • Advise faculty and staff on government opportunities

 

Types of Support

Below you will find the different types of support and areas we focus on within our department.

The RCCD Government relations serves as the primary liaison for RCCD’s interactions with policymakers and stakeholders at the local, state, and federal levels. We advise faculty, classified employees, managers, and leadership on funding and policy opportunities, keep the external community informed about district initiatives and proactively create strategic partnerships throughout the community. Our goal is to continue to support and advance RCCD’s mission by supporting our students through system-wide advocacy efforts.

To receive support contact the director of Government Relations.


LaShé Rodr​iguez​
Director, Government Relations
lashe.rodriguez@rccd.edu

Riverside Community College District (RCCD) offers comprehensive photography and video support for both district and college events to enhance marketing efforts. The media team captures high-quality photos and videos at key events, such as graduations, student programs, special celebrations, and conferences. These visuals are used to promote the district's initiatives, showcase student success, and highlight campus life. The content generated supports social media campaigns, website updates, press releases, and recruitment materials, ensuring that RCCD's messaging is visually appealing and engaging for a broad audience.

Photo library has photos currently taken by our photographer.

Photo Library

 

To receive photography support please fill out the photography request form. To receive Video support please contact a PAO or Chris Clarke directly.

 




Gio Cardenas
Chief Photographer
gio.cardenas@rccd.edu

Brian Thomas
Multi-Media Graphic Artist
brian.thomas@rccd.edu

 

Riverside Community College District (RCCD) offers a full range of graphic design support to enhance marketing and communication initiatives across the district and its colleges. The graphic design team creates visually appealing materials, such as brochures, posters, event flyers, banners, and social media graphics, all tailored to RCCD’s branding standards. In addition to digital media, RCCD provides print services for various marketing materials, including large-format banners, handouts, and promotional items.

For events and special campaigns, RCCD also designs branded merchandise such as t-shirts, hats, and other apparel, ensuring consistency in visual identity across physical and digital platforms. These custom-designed items can be used for student outreach, staff events, and community engagement efforts, helping to promote school pride and further enhance the district’s presence in the community. Through professional design and diverse print options, RCCD ensures that all marketing materials support outreach, recruitment, and engagement goals.

To receive support please fill out the graphic design form. If you have questions on a current design please contact Mark Knight directly.

Design Request Form


Kris LoVerso
Sr. Grapics Designer
kris.loverso@rccd.edu



John Matsuzaki
Production Graphic Designer
john.matsuzaki@rccd.edu



Deb Ferguson
Production Graphic Designer
deb.ferguson@rccd.edu



The district provides specialized website support specifically for the district's main website. This service helps staff make necessary corrections, updates, or adjustments to ensure the content is accurate and consistent with RCCD's branding and communication standards. The web team assists with fixing errors, updating information, and maintaining functionality, ensuring that the district's site remains user-friendly and up to date for the community, students, and stakeholders. This support is focused on keeping the district website clear, professional, and aligned with RCCD’s goals and messaging.

To receive support please contact Denise Hernandez or Mark Knight directly or coordinate with your PAO so they can organize graphic design, corrections and hand it off to the web tech.

 

Denise Hernandez
Web Applications Technician
denise.hernandez@rccd.edu

The Public Affairs Officer plays a pivotal role as the primary liaison between Riverside Community College District (RCCD) and its colleges, ensuring seamless communication and coordination. They lead marketing initiatives, working closely with both district and college teams to organize and deploy resources that enhance marketing efforts. Their strategic oversight helps align district-wide messaging with the unique needs of each campus, advancing their outreach and visibility in the community.

In addition to overseeing marketing strategies, the Public Affairs Officer is responsible for writing newsletters and speeches, ensuring that all communications reflect RCCD’s voice and vision. They also serve as the key point of contact with local media, managing press releases and media relations to promote district and college events, programs, and achievements. This multifaceted role ensures RCCD’s public image is consistently maintained and its communication objectives are met.

To receive support please contact the PAO’s directly or Chris Clarke if you are unsure who your Liaison is.

 

Vacant
Sr. Public Affairs Officer (NC)

Leslie Vargas
Sr. Public Affairs Officer (RCC)
leslie.vargas@rccd.edu

Robert Schmidt
Sr. Public Affairs Officer (MVC)
robert.schmidt@rccd.edu

 

Resources

Below, you will find a link to the brand toolbox for Riverside Community College District and its colleges. This resource provides access to official seals, logos, and branding materials to ensure consistency and professionalism in all communications and marketing efforts.

The guidelines are designed to assist staff in maintaining consistency when working with AP writing style, speaking on behalf of the district, working with the listservs, or utilizing social media. Their purpose is to ensure clear, professional communication that aligns with RCCD's standards and enhances the district's public image across all platforms.

All official social media accounts for RCCD and its colleges can be found below, providing a direct link to stay informed about campus events, student achievements, and district-wide initiatives. Follow these accounts to engage with the latest updates and connect with the RCCD community across multiple platforms.

River​side Community College District

​​facebook icon instagram icontwitter iconLinkedIn icon 



RCCD Police Department

facebook iconinstagram icontwitter iconYoutube icon



Moreno Valley College

facebook icon instagram icontwitter iconLinkedIn icon Youtube icon​​



Norco College

facebook icon instagram icontwitter icon LinkedIn iconYoutube icon ​​



Norco College Athletics

facebook icontwitter icon



Riverside City College

facebook iconinstagram icontwitter iconYoutube icon



Riverside City College Athletics

facebook iconinstagram icontwitter icon



Center for Social Justice & Civil Liberties
facebook iconinstagram icontwitter icon

Executive Director, Str​ategic Communications & External Relations

Chris Clarke
email iconchris.clarke@rccd.edu

Administrative Staff

Bianca Vidales
Administrative Assistant IV
phone icon(951) 222-8857
email iconbianca.vidales@rccd.edu

Hours & Mailing Address

Mon - Fri: 8:30 am - 5:30 pm
Closed Saturday & Sunday​

District Offices
Attn: External Relations & ​Strategic Communications
Tech B Room 206
4800 Magnolia Ave
Riverside, CA 92501